eCommerce Product Catalogue · Administration Features
Management of your product catalogue is vital in any online store. Making sure that you have all of your products online, in the right categories, with the appropriate details, prices and photographs is the key to your customers finding and then buying your products.
- Categories act as sections within your store. They can be nested in unlimited levels, so you can have a category within a category within a category, and so on. You can even add a category to be within more than one other category.
- Products always reside within categories and naturally products may belong to as many categories as you wish.
- 'Versions' are the smallest subdivision of a product. It is the version that contains the unique item code as well as the price, rrp, weight, stock level etc.
- You may choose how each product is defined; a single price, multiple versions or configured with combinations of options.
You can configure all kinds of attributes for each product within your store:
- Product name, strapline and description
- Specification (if required)
- Thumbnail image and optional larger image
- Price, tax category, weight, RRP, delivery time, stock level
- Option for free shipping
- Optional hyperlink
- Optional download details; if this is a virtual product
Your store contains a sophisticated 'options' system. Create combinations of items with multiple options (colour, size, gift wrap, flavour etc.) and choose to display them in a variety of ways.
You can even stock-track each combination separately if you need to so you can tell how many of each combination you are selling.
Products on Your Home Page
The front page of your site is the most valuable and will typically get more visits than any other page. You can choose to display certain items here, ensuring they are put to the widest possible audience.
- Display featured products, with an image, price, strapline and short description. You choose which products you want displayed and how they should be arranged.
- Automatically display a list of your newest and best selling products.
- People may be brand biased, so list the brands that you sell and let them be loyal.
There is no better way of gaining feedback than from your loyal customers.
Let customers add reviews to your products and you'll soon realise the true value they can add to your store and business.
A few other features of the product catalogue:
- Categories and products can be hidden until they are ready for purchase. When you are creating a new product selection, add them to a hidden category in your own time. Then when you are ready for customers to buy them, just turn on the category.
- Products can belong to many categories; eg assign it to your main category, and also to 'under £25', 'Easter Bargains' and 'Just for Mum'
- Keeping on top of your prices is vital, so the markup (or down) facility is ideal for making changes to many products at once.