You must be open when your customers want you to be, not just when your shop door is unlocked.
Open All Day Every Day
An eCommerce store allows you to be open for every hour of every day, every week, all year · Excellent
Sell beyond the physical limits of your shop door. Sell to the whole country, Europe or the entire world.
If your high street shop is ONLY open from 9am to 5pm, from Monday to Saturday, you are closed for over 70% of the time · do you think that is enough ?
Our simple calculation shows that you are more closed than open
Your customers want to shop with you under their terms not yours. If you are closed, they cannot shop with you. They may be buying on impulse and if your door is closed, they may not come back.
Selling online allows your store to be open all day every day, at obscure hours of the day on Sundays and Bank Holidays · All of the time.
So sure being open all of the time is going to mean more work from you as you deal with the additional orders, but that sounds like a nice problem to have.
It's not your fault that your shop, store or factory is only in one location. After all premises are not exactly cheap to buy, run and maintain.
However you need to ask yourself, will my customers travel to my store to buy what I'm selling. Some will, but there is a limit to travel and it all depends on what you are selling.
Letting them browse your store from the comfort of their armchair or desk, takes them less time, less effort and allows them to buy more from you under their terms.
Find out more about the Online Store Features
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